Yesterday I got an email from Wiggy's announcing that they are serving complimentary Palomas to qualifying adults this Saturday July 14th, from 10am-9pm at their 1130 West 6th St. location.
Now, I love my little local liquor store, and the Lord knows I love a complimentary cocktail, or he wouldn't have sent me this email. I even love the Paloma. But I'm not feeling the love in this statement from the email:

"This is an easy to make alternative to the Margarita that I am sure you are tired of by now."

Tired of the Margarita? I've been drinking (undisclosed quantity, sealed for security purposes) Margaritas a week for the last ten years or so and I am not tired of them. I'm tired of crappy bartenders who don't know how to make a good margarita. I'm tired of all these cheesy-ass shortcut products that make people think they're tired of the margarita, like the margarita king and jose cuervo margaritas on tap. I'm tired of salted rims and those blue margaritas (what the hell?). I'm even tired of work, which keeps me away from margaritas. But tired of Margaritas? Not quite. That said, if Wiggys' slightly misguided assumption means that I get a free cocktail, so be it--they can make an ass out of the both of us any day.

Paloma
½ lime
1 ½ ounces reposado tequila
Pinch of kosher salt
Grapefruit soda

Fill a highball glass with ice. Squeeze lime half into it and drop in the shell. Add tequila and salt. Top off with grapefruit soda, stir lightly, and add a straw.
Recipe and backstory from Drinks magazine